Vogue Stylist is divided into two main sections: Stylist and Wardrobe. The Stylist section is where you can browse the looks covered & advertised in the current issue of Vogue. The trends listed in the March edition were: the statement sandal, the floaty dress, the trench, natural shades, super bright lip (makeup) and tribal. Wardrobe is where you can either upload your own photos or save photos of items you loved while browsing the Stylist section. Below I outlined some of the things I liked and disliked about this new app:
- Each trend category comes with complete look suggestions: for example, when you click on The Trench trend, you are given suggestions for shoes, bags and accessories to go with the trench.
- The app has a simple & logical layout and is very easy to navigate.
- Approximately 1/3 of all items are from the High Street and remaining Designer picks are reasonably priced.
- In the Wardrobe section I can upload photos of my own clothes and the tool neatly organizes each item: every time you upload a pic, you are asked to categorize it by type (accessory, footwear, etc), season, brand and color. I wish my own wardrobe was that organized…
- The app covers US Vogue and US retailers ONLY!
- The selection of items is limited to monthly Vogue edition and the main advertisers.
- I took several photos of ads in the US Vogue March edition and each time got an error message saying that the ad was not recognized. More importantly, I’m hardly ever interested in ads in magazines. I’m more interested in searching for items covered in spreads and articles. I’m sure Vogue advertisers were delighted with this feature, just not the end user.
- I tested practically every suggestion within the Stylist trend categories, and found them to be somewhat generic – nothing exciting and fresh.
I have an inkling Vogue looked to Shopstyle.com, Polyvore.com and Fashionair.com for direction when developing this app. The Shopstyle site and mobile app are second to none in their coverage of current trends, brands and retailers in US and EU. It also allows users to save their favorite items, ensemble complete looks and share them with friends and the Shopstyle community. In the case of Polyvore and Fashonair, they both mastered the concept of online wardrobe personalization: Fashionair allows users to upload their own photos, make whishists and much more.
I'll be sticking to using Shopstyle on my iPhone for browsing the web for current trends and comparing the prices. That said, I give Vogue Stylist thumbs down!