so I came accross this new print ad for the new fragrance by Thierry Mugler, and was like: what on earth the girl in the upper right corner wearing? Is she meant to be some sort of Amazonian warrior? Name of this fragrance puzzled me as well: Womanity. I imagine it's difficult to come up with new catchy perfume names, but Womanity???
Then I discovered - there is a whole social campaign behind the fragrance. Womanity.com is apparently "the place women come to epxress, connect, imagine and transform"...yep. If you ask me, this campaign is just another mambo jumbo marketing attempt to create buzz around the new fragrance. And after all this I don't even want to go smell this Womanity wonder.
Dear marketeers of Thierry Mugler: Less is More :)