Wednesday, November 21, 2012

Oddity of the Day: Coke unveils their first fashion line

Coke unveiled their first fashion line. My initial reaction - what on earth? 
in management speak - which core competency was Coke leveraging here?
in layman's terms - what were they smoking?
But then I had a look at collection pics and was mighty impressed. 
Well done Coke..if anything your designers have taste :)

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