Tuesday, January 1, 2013

January Wishlist

What to buy during January Sales!

Being a total sales addict, after numerous SALE seasons I realized that very few of my discount finds turn out to be investment pieces. In fact I rarely use most of them! Over time I trained myself (or at least I think I did) to only buy things I would not hesitate paying full price for. 

Here are some of the items worth buying on sale in January: 

Cashmere coats & Shearling Jackets 

Joseph and Maxmara cashmere and cashmere blend coats are definite investment buys! Joseph recently launched online store and kicked off sales in late December. I’m pretty conservative with coat colors and I would opt for black, camel or dark brown.  My other obsession is with shearling coats and gilets. All Saints Mures Jacket (as seen on Nicole Scherzinger) is to die for and 30% discount is a bonus.

Cashmere Knits and Silk Blouses

I adore J.Crew and their bright colors. J.Crew cashmere knitwear is great quality and is often on sale. Silk blouses in neutral or bright colors look beautiful with work or going out wardrobe. I pick J.Crew and Equipment blouses: both can be found on sale now in the UK and US. 

Costume Bling

I'm loving Lulu Frost costume jewelry. Her latest collaborations with Whistles and J.Crew are just as gorgeous as the main label. Mawi sunray tube necklace (as seen on Olivia Palermo) is my long time favorite and is now on sale! During sales, I would only buy jewelry I've been eyeing before sales. 

Make up bags & brushes

Anya Hindmarch travel accessories may seem pricey, but make for great gifts for jetsetters :). I want them all really bad. Another great sale buy is makeup brush set. Good ones typically cost above £50. 

Wallets and Tech Accessories

All my tech accessories and wallets were purchased on sale. My to-go-to label is Mulberry. These wallets will last you decades. I'm a sucker for Smythson  tech accessories which can be found on sale. I also found Ebay to be great for half-price Smythson stationary.

What NOT to go for:

Handbags I bought on sale are the ones I rarely use! If you are lucky, you'll snag a gorgeous designer day bag or clutch on sale. But more often than not, designer handbags with discount are either super expensive to begin with and/or are in odd shapes and colors. Same goes for shoes. I never found classic black or nude pumps by Jimmy Choo, Christian Louboutin or Prada on sale in my size (other than in pop-up stores). If you're looking for pumps and boots that will go with any outfit and will last you several seasons, you probably won't find them on sale. My rule of thumb is to buy things which will last more than one season. If they happen to be on sale - it's an added bonus. For everything else I go to the High Street. 

Happy Shopping :)

Style Crush: Meredith Melling-Burke

Meredith Melling-Burke is a senior market editor for Vogue.com and is my latest style crush. I have major coat and fur collar envy!

photos via zimbio.com, waynetippetts.com

Oddity of the Year: YSL Rebranding

In my mind, the most sensational and odd fashion event of 2012 was rebranding of Yves Saint Laurent to Saint Laurent Paris. Responding to flurry of complaints, newly appointed creative director Hedi Slimane claimed he was resurrecting the original brand...In his debut collection in September 2012, Slimane put on a classic YSL tuxedo on American cowgirl, which was hardly innovative. 
Today, as I check out ysl.com I no longer see iconic pieces such as Tribute platforms or Belle du Jour clutch. Instead I'm presented with the new accessories range. 
My initial reaction to the rebrading was borderline anger and total confusion. As an owner of classic YSL pieces, i'm annoyed with YSL logo becoming obsolete. I read that Slimane wants to be contemporary and appeal to the younger audience. There is a way to introduce novelty without killing the established brand and  its classic range. Rebranding was a bold move, but not all bold moves are smart. We'll see how well this  strategy plays out in 2013 and if it translates to increase in sales. 
I will be holding on to my YSL classics and certainly am NOT in a hurry to snag the new It Bag in town. 

photos via style.com