H&M launched higher-end label "& OtherStories" in several EU cities, including London (Regents st). It appears you can shop online as well. I have not yet seen the first collection in store, but looking at pics can tell they have some nice bag and shoe designs. I picked items I would definitely go for. Prices won't break your bank either with bags ranging from appx £50 to £200 (for a weekend bag above). So far it looks like a cross between Cos and Marni, at Massimo Dutti/Reiss price point. I'm definitely intrigued.